Hey fellow moguls! It’s Rae, your go-to for all things digital branding and online presence. Today, I want to dive into one of my favorite topics: crafting a killer website that truly represents your brand and captivates your audience. Let’s face it, in this digital age, your website is often the first impression you make on potential clients or customers. So, let’s make sure it doesn’t suck, shall we? Here are five key steps to ensure your website stands out in all the right ways:

1. Create a Defined Brand to Draw in Your Ideal Client BEFORE You Design Your Website

Before you even think about colors, fonts, or layouts, take a step back and define your brand. What sets you apart from the competition? Who is your ideal client or customer? What message do you want to convey? By establishing a clear brand identity, you’ll not only attract the right audience but also have a solid foundation to build your website upon. Remember, your website should be an extension of your brand, so make sure it reflects who you are and what you stand for.

2. Make Your Website Worth Reading with Interesting Copy

Once you have your brand nailed down, it’s time to focus on the content. Your website copy should be engaging, informative, and above all, true to your brand voice. Avoid generic jargon and industry buzzwords – instead, tell your story in a way that resonates with your audience. Show them WHY they should care about what you have to offer.


  1. Writing in a more friendly tone, if you’re a creative business than sounding too personality-less can actually drive people away. People want to know more about you and if you’re someone they’d like being around.

2. Sharing valuable content that shows your expertise. Writing blog posts that help answer common questions your clients have, or including answers to questions before they ask you in your experience page really can go a long way.

3. Include Call to Actions That Lead People to Where You Want Them to Go

Okay, so you’ve hooked your visitors with compelling copy – now what? Don’t leave them hanging! Every page of your website should include clear, action-oriented prompts that guide users towards your desired outcome. Whether it’s signing up for your newsletter, scheduling a consultation, or making a purchase, make sure your call-to-actions are impossible to miss. Buttons, forms, and links are your friends – use them wisely to drive conversions and keep your audience engaged.

4. Make Sure Your Website Is Completely Mobile Optimized

In today’s mobile-centric world, there’s no excuse for having a website that looks wonky on a smartphone or tablet. If your site isn’t optimized for mobile devices, you’re essentially turning away a significant portion of your potential audience. Invest the time and resources to ensure that your website is responsive and user-friendly across all screen sizes. Trust me, your visitors will thank you for it, and Google will too (hello, improved search rankings!).

5. Make It Really Easy for Someone to Figure Out What You’re the Best At

Last but certainly not least, make sure your website clearly communicates what you excel at. Whether you’re a photographer, a consultant, or a product-based business, your unique value proposition should be front and center. Use eye-catching visuals, testimonials, and case studies to showcase your expertise and demonstrate why you’re the best choice for your audience’s needs. Remember, clarity is key – don’t make your visitors work to figure out what you’re all about.

this is the Editorial Showit Website Template at Mogul Makeover

6. Grab a template or hire a designer if it’s not your strong suit

not everyone is a web design wizard – and that’s okay! If the thought of designing your website from scratch sends shivers down your spine, don’t panic.

One option is to use a pre-made template or theme. Platforms like WordPress, Squarespace, and Showit offer a wide range of customizable templates that you can easily tailor to fit your brand. These templates often come with built-in features and layouts, saving you time and effort in the design process. I recommend SHOWIT for best ease of editing, customer service, and best design capabilities as well.

If you have a bit more budget and you’re at the next level of your business, consider hiring a professional web designer to bring your vision to life. A skilled designer can work with you to create a custom website that not only looks amazing but also aligns perfectly with your brand and business goals. They can handle all the technical stuff, leaving you free to focus on what you do best – running your business.

all that being said…

Ultimately, whether you choose to DIY with a template or enlist the help of a designer, the key is to stay true to your brand and your vision. Don’t be afraid to ask for help if you need it, and remember that your website is an investment in your business’s success. With the right tools and mindset, you can create a website that not only doesn’t suck but truly shines.

How to create a website that doesn’t suck